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Helium 10 review: pricing, pros, cons & alternatives

Helium 10 is a large suite of Amazon seller tools: product research (Black Box), keyword research (Cerebro, Magnet), listing optimisation, profit analytics and alerts. The entry-level Starter plan was discontinued, so it now makes most sense for sellers with real volume.

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At a glance

CategoryAmazon Arbitrage & FBA Tools
PricingPlatinum $129/mo ($99/mo billed yearly), Diamond $359/mo; Starter plan discontinued
Free optionLimited free tools
Price checked2026-10-17 (source: helium10.com/pricing)
Works withAmazon, Walmart, TikTok Shop
Best forAmazon sellers wanting an all-in-one toolkit

Pros

  • Very broad feature set
  • Chrome extension
  • Supports Walmart

Cons

  • Entry price now $99-$129/mo
  • Overkill for small arbitrage sellers

Who should use Helium 10?

Helium 10 is the best fit for: Amazon sellers wanting an all-in-one toolkit. If that does not describe you, check the alternatives to Helium 10; Keepa and Jungle Scout are the most common substitutes in this category.

How it fits a reseller workflow

Retail and online arbitrage on Amazon live and die by data: sales rank, price history, Buy Box competition, fees and ungating restrictions. These tools range from free browser extensions to full research suites. Beginners usually start with one scanner app plus Keepa, and add a sourcing suite once they are consistently profitable.

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FAQ

How much does Helium 10 cost?

Platinum $129/mo ($99/mo billed yearly), Diamond $359/mo; Starter plan discontinued. Free option: Limited free tools. Prices change, so confirm on the official site.

What is Helium 10 best for?

Amazon sellers wanting an all-in-one toolkit.

Which platforms does Helium 10 work with?

Amazon, Walmart, TikTok Shop.

What are good alternatives to Helium 10?

Keepa, Jungle Scout, SellerAmp SAS, WAMP. See the full alternatives list.

Information checked 2026-10-17. Pricing and features change; confirm on the official site.

From the Siringo shop

Flip Profit Calculator ($12)
Spreadsheet that returns net proceeds, max buy price, ROI and a GO / COUNTER / PASS decision with fees for 10 platforms, plus a 500-row flip log and dashboard.

Marketplace Pricing Cheat Sheet ($7)
Fees for 8 resale platforms, max-buy and ROI formulas, comp check, net payout table and shipping reference on 6 printable pages.

Instant digital downloads sold via Gumroad.

Similar tools

Keepa
Free extension; data subscription €29/mo or €290/yr

Jungle Scout
Starter $49/mo, Growth Accelerator $79/mo; $29-$49/mo billed yearly

SellerAmp SAS
$19.95/mo (Getting Started), $29.95, $49.95 (Going Pro)

WAMP
Free (beta); WAMP Pro coming soon

Tactical Arbitrage
Only sold in the Threecolts Seller 365 bundle, from $69/mo

Amazon Seller App
Free (seller plan from $39.99/mo for Professional)

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