Home / Compare / Marketplaces: Where to Sell
Short answer:
| Reverb | Whatnot | |
|---|---|---|
| Pricing | 5% selling fee (incl. shipping) + 3.19% + $0.49 payment processing | 8% commission (4% coins; lower at volume tiers) + 2.9% + $0.30 processing on the full order |
| Free option | Free to list | Free to sell |
| Works with | Global, shipped | Live shopping, US and more |
| Best for | Musical instruments, pedals and audio gear | Cards, collectibles, sneakers and vintage via livestream |
| Strengths | + Specialist buyers + Transaction-based price guide + Lower fees than eBay | + Fast sell-through in live auctions + Engaged collector community + Good for bulk inventory |
| Weaknesses | - Music gear only - Shipping fragile items takes care | - Requires going live - Approval for some categories |
| Visit Reverb | Visit Whatnot |
Reverb is the specialist marketplace for musical instruments and gear, with price guides based on real transactions. Buyers pay more for gear here than on general marketplaces.
Whatnot is a live-shopping marketplace where sellers auction items on livestream. It has become a major channel for trading cards, collectibles, vintage clothing and more.
Every marketplace has a different buyer, fee structure and category strength. Furniture sells locally, sneakers go to authentication platforms, vintage clothing to Depop and Poshmark, and almost everything sells on eBay. Most full-time resellers list on 3 to 5 platforms and use a crosslister to keep inventory in sync. Fees change often, so always verify the current fee page before pricing. The deciding factors usually come down to each tool's standout strength (for Reverb: specialist buyers; for Whatnot: fast sell-through in live auctions) weighed against its main drawback (music gear only versus requires going live).
Still undecided? See Reverb alternatives or Whatnot alternatives.
Marketplace Pricing Cheat Sheet ($7)
Fees for 8 resale platforms, max-buy and ROI formulas, comp check, net payout table and shipping reference on 6 printable pages.
Listing Templates Kit ($9)
16 copy-paste listing templates and 23 buyer message scripts that help items sell faster on any marketplace.
Instant digital downloads sold via Gumroad.
Checked 2026-10-17. Confirm current pricing on each site.