Home / Compare / Marketplaces: Where to Sell
Short answer:
| Mercari | Whatnot | |
|---|---|---|
| Pricing | 10% selling fee on item price + buyer-paid shipping; no processing fee; $2 failed / $3 instant withdrawals | 8% commission (4% coins; lower at volume tiers) + 2.9% + $0.30 processing on the full order |
| Free option | Free to list | Free to sell |
| Works with | US, shipped | Live shopping, US and more |
| Best for | General merchandise, toys, electronics, clothing | Cards, collectibles, sneakers and vintage via livestream |
| Strengths | + Fast mobile listing + Broad categories + Good crosslisting channel | + Fast sell-through in live auctions + Engaged collector community + Good for bulk inventory |
| Weaknesses | - 10% fee also applies to buyer-paid shipping - Offers can skew low | - Requires going live - Approval for some categories |
| Visit Mercari | Visit Whatnot |
Mercari is a general shipped marketplace with an easy mobile listing flow and flexible shipping options. It is a good secondary channel for crosslisting almost anything that ships.
Whatnot is a live-shopping marketplace where sellers auction items on livestream. It has become a major channel for trading cards, collectibles, vintage clothing and more.
Every marketplace has a different buyer, fee structure and category strength. Furniture sells locally, sneakers go to authentication platforms, vintage clothing to Depop and Poshmark, and almost everything sells on eBay. Most full-time resellers list on 3 to 5 platforms and use a crosslister to keep inventory in sync. Fees change often, so always verify the current fee page before pricing. The deciding factors usually come down to each tool's standout strength (for Mercari: fast mobile listing; for Whatnot: fast sell-through in live auctions) weighed against its main drawback (10% fee also applies to buyer-paid shipping versus requires going live).
Still undecided? See Mercari alternatives or Whatnot alternatives.
Marketplace Pricing Cheat Sheet ($7)
Fees for 8 resale platforms, max-buy and ROI formulas, comp check, net payout table and shipping reference on 6 printable pages.
Listing Templates Kit ($9)
16 copy-paste listing templates and 23 buyer message scripts that help items sell faster on any marketplace.
Instant digital downloads sold via Gumroad.
Checked 2026-10-17. Confirm current pricing on each site.