Home / Compare / Marketplaces: Where to Sell
Short answer:
| eBay | Reverb | |
|---|---|---|
| Pricing | Most categories: 13.6% of the total sale (incl. shipping and tax) + $0.40 per order ($0.30 if $10 or less) | 5% selling fee (incl. shipping) + 3.19% + $0.49 payment processing |
| Free option | Free listings up to a monthly allowance | Free to list |
| Works with | Global, shipped | Global, shipped |
| Best for | Almost every category, especially collectibles, parts and electronics | Musical instruments, pedals and audio gear |
| Strengths | + Largest shipped resale audience + Excellent sold data + Collects sales tax for you | + Specialist buyers + Transaction-based price guide + Lower fees than eBay |
| Weaknesses | - 13.6% + $0.40 in most categories, more with promoted listings - Competitive in commodity categories | - Music gear only - Shipping fragile items takes care |
| Visit eBay | Visit Reverb |
eBay remains the default marketplace for shipped resale, with buyers searching for specific items, parts and collectibles. Final value fees apply on each sale, and eBay collects marketplace sales tax for you in the US. Its sold-listings data and Terapeak make pricing easier than anywhere else.
Reverb is the specialist marketplace for musical instruments and gear, with price guides based on real transactions. Buyers pay more for gear here than on general marketplaces.
Every marketplace has a different buyer, fee structure and category strength. Furniture sells locally, sneakers go to authentication platforms, vintage clothing to Depop and Poshmark, and almost everything sells on eBay. Most full-time resellers list on 3 to 5 platforms and use a crosslister to keep inventory in sync. Fees change often, so always verify the current fee page before pricing. The deciding factors usually come down to each tool's standout strength (for eBay: largest shipped resale audience; for Reverb: specialist buyers) weighed against its main drawback (13.6% + $0.40 in most categories, more with promoted listings versus music gear only).
Still undecided? See eBay alternatives or Reverb alternatives.
Marketplace Pricing Cheat Sheet ($7)
Fees for 8 resale platforms, max-buy and ROI formulas, comp check, net payout table and shipping reference on 6 printable pages.
Listing Templates Kit ($9)
16 copy-paste listing templates and 23 buyer message scripts that help items sell faster on any marketplace.
Instant digital downloads sold via Gumroad.
Checked 2026-10-17. Confirm current pricing on each site.