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Amazon Seller App vs SellerAmp SAS (2026): which is better for resellers?

Short answer:

Amazon Seller AppSellerAmp SAS
PricingFree (seller plan from $39.99/mo for Professional)$19.95/mo (Getting Started), $29.95, $49.95 (Going Pro)
Free optionYes14-day free trial
Works withAmazonAmazon
Best forChecking eligibility and fees in-storeOnline and retail arbitrage sellers analysing deals
Strengths+ Free and official
+ Shows eligibility restrictions
+ Fee estimates
+ Fast profit and ROI calculations
+ Eligibility and IP alerts
+ Works in-store on mobile
Weaknesses- Limited historical data
- Requires a seller account
- Arbitrage-specific
- Monthly subscription
Visit Amazon Seller AppVisit SellerAmp SAS

Amazon Seller App overview

Amazon's own Seller app lets you scan barcodes to check whether you are allowed to sell an item, estimated fees and current offers. It is the first tool every new Amazon reseller should install.

SellerAmp SAS overview

SellerAmp SAS (Selling Assistant) is a browser extension and mobile app that calculates profit, ROI, eligibility, Buy Box share and alerts for any Amazon product, using your own fees and buy cost. It is the most popular deal-analysis tool among arbitrage sellers.

How to decide

Retail and online arbitrage on Amazon live and die by data: sales rank, price history, Buy Box competition, fees and ungating restrictions. These tools range from free browser extensions to full research suites. Beginners usually start with one scanner app plus Keepa, and add a sourcing suite once they are consistently profitable. The deciding factors usually come down to each tool's standout strength (for Amazon Seller App: free and official; for SellerAmp SAS: fast profit and roi calculations) weighed against its main drawback (limited historical data versus arbitrage-specific).

Still undecided? See Amazon Seller App alternatives or SellerAmp SAS alternatives.

From the Siringo shop

Flip Profit Calculator ($12)
Spreadsheet that returns net proceeds, max buy price, ROI and a GO / COUNTER / PASS decision with fees for 10 platforms, plus a 500-row flip log and dashboard.

Marketplace Pricing Cheat Sheet ($7)
Fees for 8 resale platforms, max-buy and ROI formulas, comp check, net payout table and shipping reference on 6 printable pages.

Instant digital downloads sold via Gumroad.

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Checked 2026-10-17. Confirm current pricing on each site.